This is something I have always championed as a designer myself. For years I have visited design fairs and markets and been in awe at the talent, skill and bravery of the small independent businesses I saw develop in front of my eyes.
Now, being one of them, I feel it even deeper, and really feel privileged to be part of this movement. And I really do feel it is a movement. If you are aware of the amount of creatives using Instagram and social media for their creative outlet, and to sell their creations, you will feel it too.
I have struggled to find the words for this post, because how I feel is at times difficult for me to process, let alone articulate. For a long time I have been at a loss to find my tribe. At 35, without a family of my own yet, I have often got confused as to my position in society, my role, my purpose, my identity. Starting out on this journey, my aim was simple, to develop a lifestyle brand that was authentic to myself and the way I see the world, to create products for people who share my vision, who truly see the beauty in life most un-obvious places. To create a warm, loving home sanctuary for myself, to be financially stable, to survive.
I had no ambition to make friends along the way, if anything this was a way for me to be independent, to do something alone, without relying or depending on anyone else.